The 30 Things Customers Really Value

Although the definition of “value” varies, research shows that products and services with high growth potential and strong customer loyalty tend to satisfy four basic human needs: function, emotion, life changes, and social impact.

This article identifies 30 Universal Elements of Value that satisfy these fundamental needs. Download it to:

  • Learn how the 30 Elements of Value and the Four Needs of Your Customers are related
  • Identify high impact elements that can increase the value of your offerings
  • Gain insight on how to grow without having to invent the 'next big thing'


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