HBR_How Marketers Can Personalize at Scale

How Marketers Can Personalize at Scale

Personalization can deliver five to eight times the ROI on marketing spend and lift sales by 10% or more.

The key to personalization at scale is the integration of three things: data discovery, automated decision making, and content distribution.
Download this article to:
  • Gain a better understanding of data discovery, combining both traditional and behavioral data
  • Learn how automated decision making can trigger personal ads and landing pages, and to distribute specific content, offers, or experiences across channels
  • Discover the four competencies your company must master in order to achieve success


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