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The New Science of Customer Emotions

Rigorously measure and strategically target the feelings that drive customers’ behavior.

Download this article to read about:
 
  • High-impact motivators you can leverage to inspire customers' most profitable behavior
  • The relationship between the value of your customers and their emotional connection to your brand
  • A 3-phase process you can use to build, quantify, and optimize an effective Emotional-Connection Strategy

 

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