Because companies can now interact directly with customers, they must radically reorganize to put cultivating relationships ahead of building brands.
Download this article to:
- Gain a better understanding of the short and long term benefits of Customer-Driven Marketing
- Learn how to transition your team from a Product-Driven mentality to one that focuses on Cultivating Customers
- Understand how the key roles in your company must evolve in order to achieve true customer centricity