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Deliver Value at Every Customer Touchpoint

Artificial Intelligence helps marketers overcome data challenges to satisfy customer demand for more personalized experiences. This HBR article describes how marketers can make the most out of big data and provides two great success stories:

  • Sprint reduces customer churn by 10% while improving its net promoter score
  • Royal Bank of Scotland transitions from a sales driven organization to a customer centric culture leveraging AI capabilities
 

 

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